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Enter our #ISeeMore competition to Engineer the Chocolate Bar of the Future!

Web banner FINAL.jpg IET Engineer the Chocolate Bar of the Future competition

We’ve teamed up with Mondelēz International, confectionery giant and home to some of the nation’s favourite brands including Cadbury Dairy Milk and Maynards Bassetts, to launch an engineering-themed competition for children.

Children are invited to enter their designs for the chocolate bar of the future and will win a once in a lifetime experience at the Bournville Factory to engineer their winning entry in real life.

The competition aims to engage kids in the joy of engineering and innovation, while nurturing their curiosity through the medium of chocolate.

Entry is open to children aged 8 to 16.

The prize

The winner will receive an all-expenses paid trip* to the Bournville Factory in Birmingham to engineer their winning design alongside chocolate experts and hear from a real life engineer, plus a trip to Cadbury World, and an iPad Mini.

Ten runners up will win a family ticket to Cadbury World.


Emma McLeod, Research Principal for Process Technology at Mondelēz International, has put together some hints and tips for budding confectionery engineers.

“While we want the entries to be creative and clever, we’re really looking for entrants to think about the method of creating their chocolate bar of the future.

“Here are a few things that I and the other judges will be looking for in the entries"

  • How will you make / engineer your chocolate bar?
  • How will it look and taste?
  • What shape will it be?
  • What will it be called?
  • What makes it different to chocolate bars that already exist?
  • Has it ever been done before?
  • How creative and quirky is it?
  • What size will it be (how many pieces)?
  • What would the packaging look like?

Here is a video showing how one of the Cadbury Dairy Milk classic range is created for inspiration.

The Judging Panel

Nigel Fine, Chief Executive, Institution of Engineering and Technology

Nigel joined the Institution of Engineering and Technology as Chief Executive in 2009. Growing up, Nigel was always curious about why and how things worked in the world around him. This curiosity led him to pursue a career in civil engineering and become a Chartered Engineer – before then going into senior management. He is also a board member of EngineeringUK and enjoys eating chocolate!

Emma McLeod, Research Principal for Process Technology in the Global Chocolate Research and Development team of Mondelēz International

Emma is an engineer and works for Mondelēz International, home to brands such as Cadbury Dairy Milk and Maynards Bassetts. Her job includes all aspects of chocolate development from researching exciting new products of tomorrow to problem solving in factories.

Emma graduated from Birmingham University in 1989 and joined Cadbury on their technical graduate training scheme. Since then she has gained vast experience and today works in Bournville, the heart and home of Cadbury Dairy Milk. Emma’s favourite part of the job is bringing treats that we know and love to the nation by developing new engineering and manufacturing solutions to make this possible. When you next reach for your favourite Cadbury Dairy Milk chocolate bar, think of Emma and her team!

Andrew Smyth, Great British Bake Off finalist

Andrew completed his engineering degree at Cambridge University before joining Rolls-Royce as an Aerospace Engineer. He currently works in their Future Technologies Group, researching and running computer simulations on advanced aircraft concepts. Last year, he turned his technical skills to baking when he reached the final of The Great British Bake Off. He is a keen STEM ambassador and is determined to combine engineering and baking with his love of presenting.

Terms and conditions

About Bournville

Bournville is the heart and home of Cadbury chocolate in the UK. Opened in 1879 – the village was named after the Bourn stream which runs through the site and ‘ville’, the French word for town.

Since 2010 the number of chocolate inventors and researchers in Bournville alone has grown from 25 to over 250, and every single Cadbury product, wherever in the world it ends up being sold, is invented in Bournville.

Since 2010 we have invested £75 million in Bournville to upgrade the 30-year-old lines producing much loved brands such as Roses and Heroes.

About Mondelēz International

Mondelez International is the UK’s largest branded food manufacturer, home to iconic brands including Cadbury, Maynards Bassetts, Trebor, Oreo and Ritz. The company has recently invested more than £200 million in the UK in modern British manufacturing and world class research and development. We employ 4,000 people including 50 apprentices, engineers and scientists at 8 locations across the UK. Every chocolate bar we sell around the world starts its life with our chocolate makers in the invention kitchen at the Global Chocolate Research and Development Centre in Bournville. At our Global Science Centre in Reading, engineers, food scientists and technologists are vital to our success, getting the science right behind the creation of our new products.

About Cadbury World

Cadbury World is a popular family attraction based in the historic village of Bournville, just outside Birmingham city centre, where visitors can learn all about the history, magic and making of Cadbury chocolate. With a number of interactive zones, a team of in-house chocolatiers, The World’s Biggest Cadbury Shop, the on-site Cadbury Café, plus the unmissable 4D Chocolate Adventure, there’s so much for visitors of all ages to see and do at Cadbury World.

About the Institution of Engineering and Technology

The IET is one of the world’s largest engineering institutions with over 168,000 members in 150 countries. It is also the most interdisciplinary – to reflect the increasingly diverse nature of engineering in the 21st century. Energy, transport, manufacturing, information and communications, and the built environment: the IET covers them all.

The IET is working to engineer a better world by inspiring, informing and influencing our members, engineers and technicians, and all those who are touched by, or touch, the work of engineers.