About our campaign

The Engineer a Better World campaign launched in 2015 to inspire the next generation of engineers and technicians by encouraging young people and their parents to nurture their curiosity and think differently about careers in engineering.

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A continuing skills shortage in UK engineering (according to Engineering UK) suggests there's a shortfall of at least 20,000 engineering graduates each year.

It's not all doom and loom though! Engineering and technology degrees are up 9% and England has seen the highest number of engineering related apprenticeship starts for ten years.

But there continues to be a real concern in attracting more young people into engineering.

There's never been a better time for young people to consider engineering with huge demand for engineering graduates and apprentices.

We want want people to think differently about engineering and see that it is all around us from our smart phones and tablets to our heating and lighting to our clothes and toiletries.  Engineers have played a huge part in all of these and much, much more.


Ask the Engineers

In the past we've run Twitter Parties with parenting website, Mumsnet. In 2015, parents could ask engineers the tricky engineering and technology-related questions posed by their children that they struggle to answer. Then in 2016, our Twitter party saw engineers revealing to parents and children how to ‘engineer’ superhero powers.

IET Junior Board

The Junior Board was created as an opportunity for the IET and young people to work together to inspire the next generation of potential engineers by sparking their interest in STEM. The Board discusses ideas of how to help make careers in engineering more attractive and appealing to parents and young people.


Let toys be toys

IET research found that boys were almost three times more likely than girls to receive a STEM-themed toy at Christmas. The IET challenged these stereotypes as they could be discouraging girls from a career in engineering. Our research achieved widespread coverage in national newspapers, television, radio and online at the end of 2016. The research was also raised in Parliament.