Engineer a better world
The Engineer a Better World campaign highlights to parents and their children the huge variety of exciting, creative and stimulating careers in modern engineering.
Professor Brian Cox
"I think it’s really important that young kids and their parents can get an insight into what engineering is all about – and understand its connection with so many things that interest them like music, entertainment and space discovery. We need to encourage children’s creativity and imagination at school and at home and to make them think about the huge impact they can have in the world through science and technology. And we need to help parents understand more about engineering and science, including making sure they can recognise qualities in their children that might lead to them being good engineers."