About the campaign
Research conducted by the IET has shown that there is a growing need to change perceptions of what modern engineering is and what it can offer young people, and particularly girls, as a career. Mums and Dads are key in helping their kids choose school subjects and a future career, so we want to show them that engineers are not only scientists, computer and technology specialists and mechanics, but also artists, designers and creative thinkers. There is so much variety in the engineering jobs available.
The IET has developed the ‘Engineer a Better World’ campaign to inspire the next generation of engineers and technicians by encouraging young people and their parents to nurture their curiosity and think differently about careers in engineering. The campaign will also showcase interesting female role models who have fun, creative and rewarding careers.